{"id":8262,"date":"2015-06-17T07:10:44","date_gmt":"2015-06-17T07:10:44","guid":{"rendered":"http:\/\/www.sgu.ac.id\/?p=8262"},"modified":"2021-12-15T14:49:06","modified_gmt":"2021-12-15T07:49:06","slug":"bah-faculty-held-a-focus-group-discussion-on-brand-performance-analysis-on-national-hotels-to-develop-competitiveness-facing-a-single-market-in-asean","status":"publish","type":"post","link":"https:\/\/sgu.ac.id\/id\/bah-faculty-held-a-focus-group-discussion-on-brand-performance-analysis-on-national-hotels-to-develop-competitiveness-facing-a-single-market-in-asean\/","title":{"rendered":"BAH Faculty held a Focus Group Discussion on Brand Performance Analysis on National Hotels to Develop Competitiveness Facing a Single Market in ASEAN"},"content":{"rendered":"<p>\n\tOn Thursday, 26th March 2015, the research team in Business Administration and Humanities (BAH) Faculty held a Focus Group Discussion (FGD) on the theme, &ldquo;Brand Performance Analysis on National Hotels to Develop Competitiveness Facing Single Market in ASEAN.&rdquo; The research team members included Mrs. Nila K. Hidayat, the chairman of research the team, Mrs. Imelda Suardi, Mrs. Loina Lalolo Krina P. and Mrs. Munawaroh Zainal.\n<\/p>\n<p>\n\tNine representatives from six hotels were present on the day of the FGD, namely Neo Hotel Melawai Jakarta, Grand Zuri BSD City, Atria Hotel Gading Serpong, Parador Hotels &amp; Resorts, Ara Hotel Gading Serpong, Fame Hotel Gading Serpong and Sultan Hotel. All of them were asked 5 questions in regard to the factors affecting the competitiveness for national brand hotels in Indonesia.\n<\/p>\n<p>\n\tThis research aims to identify values and local identities that a hotel needs to be a unique national brand with competitive value. Also to identify what strategies should be made by the national brand hotels in order to be able to compete with internationals hotel and what indicators can be used as a reference in measuring hotel business performance.\n<\/p>\n<p>\n\t<img loading=\"lazy\" decoding=\"async\" alt=\"FGD3\" class=\"aligncenter size-full wp-image-8263\" height=\"400\" src=\"http:\/\/www.sgu.ac.id\/wp-content\/uploads\/2015\/06\/FGD3.jpg\" width=\"600\" srcset=\"https:\/\/sgu.ac.id\/wp-content\/uploads\/2015\/06\/FGD3.jpg 600w,  https:\/\/sgu.ac.id\/wp-content\/uploads\/2015\/06\/FGD3-300x200.jpg 300w,  https:\/\/sgu.ac.id\/wp-content\/uploads\/2015\/06\/FGD3-255x170.jpg 255w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/> <img loading=\"lazy\" decoding=\"async\" alt=\"FGD2\" class=\"aligncenter size-full wp-image-8264\" height=\"397\" src=\"http:\/\/www.sgu.ac.id\/wp-content\/uploads\/2015\/06\/FGD2.jpg\" width=\"600\" \/> <img loading=\"lazy\" decoding=\"async\" alt=\"FGD1 copy\" class=\"aligncenter size-full wp-image-8265\" height=\"400\" src=\"http:\/\/www.sgu.ac.id\/wp-content\/uploads\/2015\/06\/FGD1-copy.jpg\" width=\"600\" srcset=\"https:\/\/sgu.ac.id\/wp-content\/uploads\/2015\/06\/FGD1-copy.jpg 600w,  https:\/\/sgu.ac.id\/wp-content\/uploads\/2015\/06\/FGD1-copy-300x200.jpg 300w,  https:\/\/sgu.ac.id\/wp-content\/uploads\/2015\/06\/FGD1-copy-255x170.jpg 255w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>On Thursday, 26th March 2015, the research team in Business Administration and Humanities (BAH) Faculty held a Focus Group Discussion (FGD) on the theme, &ldquo;Brand Performance Analysis on National Hotels to Develop Competitiveness Facing Single Market in ASEAN.&rdquo; The research team members included Mrs. Nila K. Hidayat, the chairman of research the team, Mrs. Imelda<\/p>","protected":false},"author":1,"featured_media":8265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-8262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAH Faculty held a Focus Group Discussion on Brand Performance Analysis on National Hotels to Develop Competitiveness Facing a Single Market in ASEAN &#8211; Swiss German University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sgu.ac.id\/id\/bah-faculty-held-a-focus-group-discussion-on-brand-performance-analysis-on-national-hotels-to-develop-competitiveness-facing-a-single-market-in-asean\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAH Faculty held a Focus Group Discussion on Brand Performance Analysis on National Hotels to Develop Competitiveness Facing a Single Market in ASEAN &#8211; Swiss German University\" \/>\n<meta property=\"og:description\" content=\"On Thursday, 26th March 2015, the research team in Business Administration and Humanities (BAH) Faculty held a Focus Group Discussion (FGD) on the theme, &ldquo;Brand Performance Analysis on National Hotels to Develop Competitiveness Facing Single Market in ASEAN.&rdquo; The research team members included Mrs. Nila K. 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