Digital Communication & Media Study Program

About Digital Communication & Media

The Digital Communication & Media study program at Swiss German University (SGU) is designed to equip students with the essential skills and knowledge needed to excel in today’s digital-first world. With a curriculum tailored to industry demands, this program focuses on digital communication strategies, media technology, and information systems—critical components for success in the era of Industry 4.0.

Students will gain expertise in public relations, digital journalism, digital marketing, multimedia content production, and media management, ensuring they are well-prepared for dynamic careers in various sectors. Key courses include Introduction to Digital Media, Artificial Intelligence in Communication, Social Media Marketing, Digital Content Creation, and Multimedia Production.

The program emphasizes a balance between theory and practice, providing hands-on learning experiences through internships and industry-based research. As an international university with a multicultural environment, SGU offers students a global perspective while ensuring they can fully engage with the curriculum in Indonesian-language lectures.

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Career Prospect

Graduates of the Digital Communication & Media program at Swiss German University will be equipped with the skills needed to thrive in the fast-evolving digital industry. The demand for communication and media professionals continues to grow, especially in technology-driven and data-driven industries. Below are 10 high-demand careers that offer excellent job prospects and competitive salaries:

  1. Digital Marketing Manager – Develops and implements digital marketing strategies, manages online campaigns, and analyzes data to optimize brand performance.
  2. Social Media Manager – Oversees social media strategies, content planning, and audience engagement to enhance brand presence on platforms like Instagram, TikTok, and LinkedIn.
  3. Content Strategist – Creates and manages content strategies for brands, ensuring engaging and effective storytelling across digital platforms.
  4. Public Relations Specialist – Manages brand reputation, handles media relations, and crafts communication strategies for businesses, government organizations, or NGOs.
  5. UX Writer / Digital Copywriter – Designs and writes user-friendly digital content, ensuring clear messaging and an optimized user experience across websites and apps.
  6. Data & Media Analyst – Interprets digital metrics, audience behavior, and media trends to drive marketing and communication decisions.
  7. Multimedia Producer – Creates high-quality video, audio, and interactive digital content for marketing campaigns, media platforms, and brand storytelling.
  8. Brand Strategist – Analyzes market trends and consumer behavior to develop long-term brand positioning and communication strategies.
  9. Corporate Communication Manager – Develops internal and external communication strategies, crisis management plans, and corporate branding initiatives.
  10. Performance Marketing Specialist – Manages and optimizes paid advertising campaigns (Google Ads, Facebook Ads, TikTok Ads) to maximize conversions and ROI.

As the digital landscape continues to expand, professionals in these roles are highly sought after by corporate organizations, media companies, tech startups, multinational brands, and digital agencies. The Digital Communication & Media program at Swiss German University ensures that graduates are well-prepared to enter and excel in these competitive fields.

Why SGU?

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Industry 4.0 ready

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Small classes

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Most of Lectures earned their Academic Decree from Top University abroad

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Strategic location

Our Lecturer
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Dr. Nila Krisnawati Hidayat, SE., MM.

Dean of Faculty of Business and Communication

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Loina Lalolo Krina Perangin-angin, M.Si. 

Head of Global Strategic Communications

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Deborah Nauli S., Ph.D

Senior Lecturer of Global Strategic Communications

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About SGU

SWISS GERMAN UNIVERSITY (SGU) was established in 2000 as a joint effort between Indonesia, Germany, Switzerland, and Austria. We are the pioneer in offering international curricula in Indonesia. Qualified students can graduate with a Double Degree from Indonesia and Germany, which SGU provides in cooperation with partner universities; surely a valuable tool for your future careers. Ever since its establishment, SGU has been dedicated to delivering quality education in line with international standards and aims to develop skilled professionals who meet the demands of the industry. In order to achieve its objectives, SGU offers quality-oriented learning through 19 Bachelor‘s Degree Programs and 6 Master’s Degree Programs ranging from Engineering, Information Technology, and Business to Life Sciences and Social Sciences. Furthermore, with small class sizes, and with English as the medium of instruction, you can look forward to pursuing your tertiary education and degree with full confidence.

About SGU

SWISS GERMAN UNIVERSITY (SGU) was established in 2000 as a joint effort between Indonesia, Germany, Switzerland, and Austria. We are the pioneer in offering international curricula in Indonesia. Qualified students can graduate with a Double Degree from Indonesia and Germany, which SGU provides in cooperation with partner universities; surely a valuable tool for your future careers. Read more

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Frequently Asked Question

What is Swiss German University? Does the Education agency to Switzerland and Germany?

Swiss German University or commonly known as SGU is not an agent of education, but a Private University with an international program that has been established since 2000 located in Alam Sutera, Tangerang, Banten, Indonesia.

What makes SGU different from other International Universities?

  1. Double Degree: SGU is the first international university in Indonesia which has been established with an international dual degree program, all SGU graduates will get two certificates which is Sarjana from Indonesia and Bachelor from our Partner University in Germany or Switzerland.
  2. Full English Speaking: SGU uses 100% English in teaching and learning activities, books, assignments and thesis.
  3. Dual Internship Programs: SGU students will take two Internships. One semester in Indonesia and the other semester in Germany or Switzerland or other country.
  4. International curriculum recognition: the international curriculum used by SGU has been recognized by the Indonesian Ministry of Education.
  5. Industry 4.0 ready: the curriculum used by SGU is oriented to industry and ready for 4.0 industry.
  6. Qualified Lecturers: Most of SGU Lecture earned they Academic Decree from Top University abroad and they all have experience in the professional world according to the courses they teach.
  7. And there are many other advantages that make SGU the university with the best international education quality in Indonesia.

What Study Programs does SGU offer?

Swiss German University offering 12 Study Programs from 3 Faculties:

1. Faculty of Engineering and Information Technology

  • Mechatronics
  • Industrial Engineering
  • Information Technology

2. Faculty of Business and Communication

  • Business and Management
  • Accounting and Data Analytics
  • Global Strategic Communications
  • Hotel and Tourism Management
  • International Culinary Business

3. Faculty of Life Sciences and Technology

  • Biomedical Engineering
  • Pharmaceutical Engineering
  • Food Technology, Biomedical Engineering
  • Sustainable Energy and Environment.

How much the range of costs that must be paid to study at SGU?

Normal Development Fee = Rp. 58.500.000 (only in 1st Semester)

Normal Semester Fee = Rp. 30.000.000 or Rp. 27.500.000/semester (depending on the chosen Study Program)

What are the requirements for applying to SGU?

General Requirement:

  1. The candidate should be in 12th grade of high school/ equivalent, or
  2. Bachelor’s program should not be older than 22 years old in the first academic semester.

Required Documents:

  1. 1 copy of report for class 10, 11, and 12, legalized by the principal.
  2. 1 copy of ID card (KTP/ SIM/ Passport) for local students.
  3. 1 copy of Passport & KITAS for International School.
  4. 2 photographs of 4 X 6 cm (in color, with red as background).
  5. 1 copy of Birth Certificate (Akta Kelahiran).
  6. 1 copy of Family Certificate (Kartu Keluarga).
  7. A doctor’s certificate stating that the student does not suffer from color blindness (for Life Sciences student only).
  8. 1 certificate photocopy of High School official certificate (IJAZAH SMA/ SMK/MA) legalized by the principal (ONCE IT IS PUBLISHED).
  9. 1 certificate photocopy of high school official transcript (Surat Keterangan Hasil Ujian Nasional SMA/ SMK/ MA) legalized by the principal (ONCE IT IS PUBLISHED).
  10. Candidates graduating from overseas or an international high school should legalize (Penyetaraan) the high school certificate through the Ministry of National Education of Indonesia or do take IJAZAH Paket C.

How are the registration steps?

a. Registration

You can register here:  https://entrancetest.sgu.ac.id/bachelor/ in the form completely and correctly.

b. Registration Fee

Transfer the registration fee IDR 400.000 by bank transfer to:

Beneficiary Name:  YAY SWISS GERMAN UNIVERSITY

Ban:  BCA – Branch BSD

Account Number:  4973000007

Send the Transfer Receipt and Required Documents to Admission Department by email to [email protected].

c. Entrance Test

  • The Entrance Test consists of English and Mathematics written test.
  • An Entrance Test link will be sent to your email. please take the test a maximum of two days after you receive the email.

d. Interview

  • Interviews can be done by online platform or face to face in SGU Campus the Prominence Tower, Alam Sutera, according to the schedule that you fill on the online registration form.

What are the requirements students from SPK schools?

Prospective students are mandatory to have equivalence certificate from Ministry of National Education Indonesia OR they must have the Ujian Paket C certificate. After that they are welcome to register and complete the requirements such as other prospective students.

Can you give examples of companies that have partnered with SGU in the internship program?

NETSLE, SIEMENS, COCACOLA, BOSCH, DB SCHENKER, FUJITSU, ALLIANZ, BMW DEUTSCHLAND, TOTAL, PERTAMINA, MERCEDEZ BENZ, XL, INDOFOOD, IBOX, DANONE, LUFTHANSA, CASTROL, RITZ CARLTON, GRAND HYATT. MANDARIN ORIENTAL HOTEL, RITZ CARLTON HOTEL, and many more.

Does SGU have a scholarship program?

Yes, SGU have a scholarship with the following criteria:

  1. Academic Achievement Scholarship: given to the Candidate whose has got good academic achievement.
  2. Competition Achievement Scholarship: given to the Candidate whose has got achievement in sport/art/science/skill competition.
  3. Recommendation Scholarship: given to the Candidate whose has not got any achievement but has got a good attitude, strong motivation to study at SGU, and -most important- recommendation letter from particular person or institution recognized by SGU
  4. Education Scholarship: given to the Candidate whose has not got any achievement nor recommendation letter but has got a good attitude, strong motivation to study at SGU, and can fulfil a requirement for this particular scholarship pathway.

What discount will I get if I received the scholarship?

Scholarship recipients will get discount of semester fee from 25% to 100% for two or eight semesters depending on the selection results.

How are the Scholarship registration steps?

You can follow the registration steps in point 5 by choosing the scholarship path during the online registration process.

Who can I contact for more information?

For further information, please contact SGU’s Marketing Department at Hotline 08118010600 (available in WhatsApp) or direct to our Education Consultant:

Or Visit our Social Media, Instagram/Twitter/Facebook: @Swissgermanuniv