How Can Artificial Intelligence Make You More Comfortable Shopping Online?
Have you ever gone to a fast-food restaurant that offers free payments if their service exceeds one minute? This method is one of the company’s tricks to provide customer satisfaction. This method also spurs fast-food restaurant workers to provide faster service.
Customer satisfaction is an important point in increasing sales or service. To get it, we have to start from what the customer thinks, then what can fulfill it. Various strategies are applied by the company to meet customer satisfaction so that they can increase their performance.
In today’s digital age, artificial intelligence (AI) can help a company provide customer satisfaction. Especially during the Covid-19 outbreak, many consumers turned to e-commerce to meet their needs. Here are some examples of AI implementations that help customer service:
- Chatbot
A chatbot is a system in charge of conducting conversations between companies and customers. This service allows automatic replies within a short time. Not only explaining of the product, a chatbot can also provide services to customer complaints.
The chatbot collaborated with AI will be able to use data points to predict the next customer question or make predictions about additional information that customers may need. These insights will help service agents to be more proactive in solving customer problems. Thus, the response can be faster and can provide greater satisfaction to customers.
Besides having a faster response, this service can reduce labor costs that must be incurred by the company. Customer service agent does not need to serve repeated questions from customers. They are only tasked with monitoring or resolving complaints about more specific problems.
- Product Management
Artificial intelligence can help consumers have a pleasant online shopping experience. For example, AI can provide recommendations for which items are the most purchased or preferred by consumers. Not only that, machine learning can provide you with product recommendations according to your experience surfing the internet.
For sellers, you can also get data on what time your customers shop most, which products should be restocked, how much your shop earns, and much more. This can help you to implement a promotion strategy. AI can also estimate buyer demand based on the data he has collected.
- Search Engine
AI technology can help customers search for what they want. Customers can focus more on the subjects they are most interested in, helping them to make quick decisions. This makes it easier for businesses to get closer to customers.
In the new era, you no longer have to search for items you want to buy on the internet by typing keywords. With visual search, artificial intelligence can analyze and scan the image you are looking for. All you have to do is upload a photo of the item you want to look for, and a visual search can immediately show products that match the image.
- Working hours
Every year around the world, tens of billions of dollars are lost to online fraud. Artificial intelligence has machine learning that can detect potential fraud.
The system automates the time-consuming and costly steps of building, training, and deploying ML models for fraud detection.
Machine Learning will flag suspicious online payment transactions before processing payments and fulfilling orders.
Interested in learning about business strategy? SGU offers The Information Technology Study Program if you want to learning about it. Wait no more, don’t hesitate to contact our consultant and find out more.
About SGU
SWISS GERMAN UNIVERSITY (SGU) is an international university in Indonesia, was established in 2000 as a joint effort between Indonesia, Germany, Switzerland, and Austria. We are the pioneer in offering international curricula in Indonesia.
Qualified students can graduate with a Double Degree from Indonesia and Germany, which SGU provides in cooperation with partner universities; surely a valuable tool for your future careers. Ever since its establishment, SGU has been dedicated to delivering quality education in line with international standards and aims to develop skilled professionals who meet the demands of the industry. To achieve its objectives, SGU offers quality-oriented learning through 12 Bachelor’s Degree Programs and 4 Master’s Degree Programs ranging from Engineering, Information Technology, and Business to Life Sciences and Social Sciences. Furthermore, with small class sizes, and with English as the medium of instruction, you can look forward to pursuing your tertiary education and degree with full confidence.
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