How to be a Creativepreneur?
You may have heard of names like Keenan Pearce (Euphoria Project), Putri Tanjung (Creativepreneur), or Edward Trinata (Kopi Kenangan). They are examples of the younger generation in Indonesia who are known as creativepreneurs.
Creativepreneur has now become one of the professions that have succeeded in attracting the attention of many people, especially the younger generation. As the name implies, the basic capital of creativepreneur is creativity. Creativity is what guides a creativepreneur to start his business concept, then execute it into a real business.
For those of you who have high creativity and intend to become an entrepreneur, you can learn to become a creativepreneur. There are a few tips you can do to become a creativepreneur:
- Generating extraordinary ideas
Getting a business idea is a basic thing in starting a creativepreneur. To succeed in this field, you need to have a unique but realistic idea to work with.
You don’t need to create something new, but rather cultivate old business concepts so that they can be more contemporary. An example is Nadiem Makarim who started the Gojek business. Ojek is nothing new in Indonesia, but Makarim combines them with technology so they can get added value.
- Know your value, and what you can give to society
Creativepreneurs build their businesses around a personal mission, passion, or purpose. They run their business from creative principles, using digital teams, tools, and tribes to expand their income and influence.
Co founder of Kopi Kenangan, Edward Tirtanata, has a mission to provide quality coffee at affordable prices. Edward wants to eliminate the domination of international coffee brands in the local market.
As an entrepreneur, a creativepreneur takes financial risks to build assets, in the hope of yielding a profit, but with some key differences. Your personal mission can have an impact on society and your income.
- Have a mentor
Many successful business people have mentors in running their business. Running a business is not only about knowing the theory. Mentors have experienced so they can help you to finalize business ideas, implement ideas in business, and how to get funding.
Small businesses that receive mentoring achieve higher revenues and increased business growth. You can also join a business incubator to get knowledge from experienced mentors.
Successful entrepreneurs like Bill Gates also have mentors. He learned from Warren Buffet about investing and what can be done to make the world a better place.
- Mastering data analytics
Data Analytics is the new powerful approach to solving business problems and improving business processes using data, technology, and the power of advanced mathematics. The data analytics will help the Creativepreneur, to succeed and boost its business in the future.
Data analytics are needed to help more effectively run a business. For example, you can get information about any business that is interesting or needed at this time. Apart from that, data analytics also helps you to achieve business targets. You can analyze the target consumer, what is the most effective way to promote it, how can it reach your audience?
Social media Instagram has a data analytics feature. This feature helps advertisers on these social media to find out the extent of their social media strategy. This is one of the reasons why Instagram is a marketing medium that is widely used by business people today.
At Swiss German University, you can study data analytics by studying in the Business and Management Study Program. This material is also given when you attend courses in the Accounting and Data Analytics Study Program.
About SGU
SWISS GERMAN UNIVERSITY (SGU) is an international university in Indonesia, was established in 2000 as a joint effort between Indonesia, Germany, Switzerland, and Austria. We are the pioneer in offering international curricula in Indonesia.
Qualified students can graduate with a Double Degree from Indonesia and Germany, which SGU provides in cooperation with partner universities; surely a valuable tool for your future careers. Ever since its establishment, SGU has been dedicated to delivering quality education in line with international standards and aims to develop skilled professionals who meet the demands of the industry. To achieve its objectives, SGU offers quality-oriented learning through 12 Bachelor’s Degree Programs and 4 Master’s Degree Programs ranging from Engineering, Information Technology, and Business to Life Sciences and Social Sciences. Furthermore, with small class sizes, and with English as the medium of instruction, you can look forward to pursuing your tertiary education and degree with full confidence.
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