My internship at Nobu Bank as a marketing intern was an enriching experience that allowed me to delve into the dynamic world of finance while honing my marketing skills. From the very start, I was excited to be part of such a prestigious institution known for its innovative approaches in the banking sector.

During my time at Nobu Bank, I was given the opportunity to work on various marketing projects, including social media campaigns, market research analysis, and content creation for promotional materials. These tasks not only enhanced my understanding of marketing strategies but also gave me hands-on experience in applying these strategies to real-world scenarios.

One of the highlights of my internship was collaborating with the marketing team to develop and launch a targeted social media campaign aimed at increasing brand awareness among younger demographics. I was involved in brainstorming ideas, creating engaging content, and analyzing campaign performance metrics. Seeing the campaign generate positive feedback and engagement from our target audience was incredibly rewarding and reinforced my passion for marketing.

Additionally, I had the chance to attend meetings and workshops where I learned about market trends, customer behavior analysis, and the importance of data-driven decision-making in marketing strategies. These experiences not only broadened my knowledge but also helped me develop critical thinking skills and the ability to adapt to changing business environments.

Of course, no internship is without its challenges. There were moments when I faced tight deadlines and had to juggle multiple tasks simultaneously. However, these challenges pushed me out of my comfort zone and taught me valuable lessons in time management, prioritization, and teamwork.

In conclusion, the overall internship experience was quite successful. I was able to effectively perform the assigned tasks, swiftly acquire new skills, and adapt to diverse responsibilities with a creative approach. The foundational knowledge gained from university courses played a pivotal role in preparing me for the challenges of the workplace.

While the internship presented some challenges, they were nothing major. A key self-reflection revealed that although I actively sought more responsibilities, there were instances when the availability of extra tasks was limited. This realization emphasizes the importance of initiative, even in situations where additional responsibilities may not be readily available.

Swiss German University prepared me for this internship by offering diverse classes that honed both hard and soft skills. Marketing courses enhanced my understanding of strategies and market analysis, while personal development classes improved communication and leadership. Being part of an international community at SGU provided invaluable global insights, preparing me for the diverse perspectives encountered at Nobu Bank. These experiences equipped me to adapt and excel during my internship.

Overall, the internship provided a valuable opportunity to apply theoretical knowledge in a practical setting, reinforcing the significance of continuous learning and adaptability in a professional environment. The experience further affirmed the relevance of my university lessons and highlighted areas for personal and professional growth in future endeavors.

Contributor: SGU Brand Champion 2023-2024
Matthew Ryan Pasla – Business and Management 2022

SWISS GERMAN UNIVERSITY (SGU) is an international university in Indonesia, was established in 2000 as a joint effort between Indonesia, Germany, Switzerland, and Austria. We are the pioneer in offering international curricula in Indonesia. Qualified students can graduate with a Double Degree from Indonesia and Germany, which SGU provides in cooperation with partner universities; surely a valuable tool for your future careers. Ever since its establishment, SGU has been dedicated to delivering quality education in line with international standards and aims to develop skilled professionals who meet the demands of the industry. In order to achieve its objectives, SGU offers quality-oriented learning through 16 Bachelor’s Degree Programs and 6 Master’s Degree Programs ranging from Engineering, Information Technology, and Business to Life Sciences and Social Sciences. Furthermore, with small class sizes, and with English as the medium of instruction, you can look forward to pursuing your tertiary education and degree with full confidence.