Community Service Responsibility 2016 “Spread the Knowledge…!” Business Administration Department Swiss German University

Community Service Responsibility 2016 “Spread the Knowledge…!” Business Administration Department Swiss German University

On 2nd September 2016, the SGU Business Administration (BA) Department went to SMA Negeri 1in Cirebon to conduct community service responsibility (CSR). The BA Department team was welcomed by the principal Dr. Nendi, S.Pd., M.M. . The event was opened by the head of BA Department, Dr. Dr. Dipl-Ing Rachman Sjarief, M.M., M.H. Around 80 10th and 11th grade students attended the event.

The CSR was about Entrepreneurship Seminar through Business Model Canvas (BMC). The seminar was led by Mochammad Riyadh Rizky Adam, S.T., M.S.M. Students were introduced to BMC template which is very useful to help entrepreneurs to formulate, create, and build the values in their business. BMC template consists of 9 (nine) analyses, which are Value Propositions, Customer Segments, Key Partners, Key Activities, Key Resources, Customer Relationship, Channel, Cost Structure, and Revenue Streams. Students were placed in groups of 10. Each group was asked to create a business idea, and convert the idea into a BMC template. At the end, each group was asked to present their BMC to the judges from Business Administration Department. The judges were Dr. Nila Krishnawati Hidayat, S.E., M.M., Fiter Abadi, B.A., M.B.A, and Margaretha Lingga, S.E., M.M. BA The judges chose 3 (three) winning groups. 

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The 3rd winner was Owl Corp (the CEO is Hideo Darell Marvian), the 2nd winner was Mande Muda (the CEO is Mohammad Ibnun Janan), and the 1st winner was Kekinian Jeh (the CEO is Salma Humaira). All the winners received a trophy, certificate, and tuition fee discount up to 20 (twenty) million Rupiah for each person in the group, and free registration fee.

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Students were very excited to be involved in the event and it was really useful for the students. Through the seminar, students learnt a lot. They learnt how to formulate an idea into specific analyses which is very important to ensure the business runs successfully. The event was closed by Dr. Nendi, S.Pd., M.M. and Dr. Dr. Dipl-Ing Rachman Sjarief, M.M., M.H., in an appreciation session.

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