CSR Entrepreneurship Workshop at SMAK BPK Penabur Kota Wisata Cibubur
On the 14th June 2016, 51 11th semester students of SMAK BPK Penabur Kota Wisata Cibubur, received an Entrepreneurship Workshop from the Business Administration (BA) Department, Swiss German University at their Science Camp event. The workshop was part of SGU’s CSR (Corporate Social Responsibility),in which BA took a part in the event.
The entrepreneurship workshop was opened by the principal of SMAK BPK Penabur Kota Wisata Cibubur, Mr. Thomas Kristo. The workshop was conducted by our Entrepreneurship Lecturer, Mr. Moch. Riyadh Rizky Adam, M.S.M. The workshop aimed to build student spirit in building a business as well as to introduce the Business Model Canvas (BMC) strategy. The BMC Strategy is a useful blueprint to help start-up owners/founders to develop a business from the scratch. Students learned how to develop 9 key elements of the BMC strategy; Value Propositions, Customer Segment, Customer Relationships, Key Activities, Key Resources, Key Partner, Channel, Cost Structures, and Revenue Streams.
Students were excited to learn about BMC strategy and showed a lot of enthusiasm in the process. Students worked in groups consisting of 10 students and were trained to work to achieve a common goal: develop and launch their business idea successfully.
The workshop was very useful for the students. Through the BMC template, students learned how to develop and sharpen business ideas. In the end, students shared their business ideas with the judging team from from the Business Administration Department, Swiss German University, who selected three winners. Overall, their business ideas were creative, challenging, and unique. We look forward to the next workshop!
