Guest Lecture by Mr. Lodi Lukmanto (GSK)

On 15th September 2015, Business Administration Student semester 7 from all concentration join guest lecture by Mr. Lodi Lukmanto from GSK. GSK is company that sell pharmaceutical product such as panadol and actifed. Beside that they also sell FMCG product such as toothpaste.

In the presentation, Mr. Lodi Lukmanto talked about FMCG business that affected by exchange rate. He also explained about marketing during decline business cycle and he said, “You can not reduce your marketing cost because storm will pass away”. Beside that he also share how they market their product especially sensodyne which is a toothpaste for people who got tooth sensitive and they find out from the consumer behavior. Moreover he also explained in this digital era the way company do business from producing up to selling it is now really affected because of the effect of social media and fast growth internet especially in e-commerce.

From Mr. Lodi Lukmanto presentation, Business Administration students learn about how to implement strategic management. Mr. Lodi Lukmanto explaining the strategic management that they used for toothpaste product. Moreover he also explains about repositioning for a brand. So student not only learn about theory but also how to implement in real world.

The ways Mr. Lodi Lukmanto present the presentation also very interesting. He give some gift for the one who can answer the question and ask the question during the question and answer session. At the end of lecturing, Swiss German University lecture, Mr. Fiter Abadi give appreciation gift to Mr. Lodi Lukmanto. After that students and Mr. Lodi Lukmanto take a picture together.