Marketing Research Excursion to BDRC Asia an International Marketing Research Agency in Jakarta

In the first day of October 2015, Marketing Research class of the International Business Administration Department under Mr. Mochammad Riyadh Rizky Adam as the mentor of the class, held an Excursion to BDRC Asia, an Multinational Marketing Research Agency in Menara DEA, Mega Kuningan, South Jakarta. BDRC Asia is part of the BDRC Group, the global market research agency with the headquarter in United Kingdom.

The participants were students of 5th semester. The purpose of the excursion was to expose the students to the real international marketing research agency and to get integrated between the theories they had received at the class and the real practice of Qualitative Research Project, directly from the senior expert in Qualitative Research industry.

Students were presented with the updated Qualitative Research in practice from Anastasia Evers Gerungan, a Senior Qualitative Director of BDRC Asia. In this event, Nila Krishnawati Hidayat, as our International Business Administration Department Head, was also present. 

Thank you BDRC Asia for your warmth welcome to our students. It was indeed a valuable experience to broaden student’s mindset as well as developing their basic skill in research, particularly in Qualitative Research.