SEO vs SEM: Tools In Digital Marketing

Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry.

Now, the internet has brought a whole new market called Digital Marketing. Digital Marketing became the norm for a successful business. Digital Marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, the goal as a business owner is to increase profit.

The world of Digital Marketing is as complex as it is exciting. There are a lot of terms in Digital Marketing, for example SEO and SEM. Let’s find out about them in this article!

What is SEO?

SEO, or Search Engine Optimization, is the part of search marketing that uses ORGANIC tactics to gain visibility in Search Engine Result Pages (SERPs). With SEO, brands don’t pay for placement on SERPs. Instead, they use a variety of tactics that prompt search engines to show their content near the top of SERPs because the result is valuable and authoritative. SEO includes hundreds of tactics that can help a brand increase their search rankings. These white hat SEO techniques are often grouped into three categories; On-page SEO, Technical SEO, and Off-page SEO.

What is SEM?

SEM, or Search Engine Marketing, is often considered the part of search marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of ads.

Which is better, SEO or SEM?

SEO and SEM each offer benefits that your business shouldn’t ignore. Ideally, you should use both. But when you compare SEO vs. SEM, you’ll find that they have both similarities that overlap and differences that separate them. The main difference between SEO and SEM is that SEO is an unpaid strategy, while SEM is a paid strategy. With SEO, you focus on bringing organic traffic to your website.