SGU Ignites Entrepreneurial Spirit with Young Entrepreneurship Festival (YC Fest) for Digital Era Pioneers

Friday, November 24, 2023 – Swiss German University (SGU) has taken a dynamic stride in fostering entrepreneurship among the Generation Z in the digital era through the successful organization of the Young Entrepreneurship Festival (YC Fest). This festival serves as a platform to prepare the young generation for entrepreneurial endeavors in the ever-evolving digital landscape.

YC Fest 2023 unfolded a myriad of activities, ranging from digital content and business idea competitions to insightful sessions featuring experiences shared by young entrepreneurs. The competitions encompassed diverse categories such as digital infographics, business ideas, stock investment, and business simulations.

The allure of YC Fest extended nationwide, attracting over 250 groups of Generation Z participants from various corners of Indonesia. The vibrant event was hosted at Mall Alam Sutra.

Leonard Rusli, Vice Rector I for Academic Affairs at SGU, expressed the university’s commitment to cultivating entrepreneurship among Generation Z in the digital age. “We aim to provide opportunities for Gen Z to develop their entrepreneurial skills,” he remarked. The Digital Era presents vast opportunities for Gen Z to embark on entrepreneurial journeys. However, to navigate the challenges of this digital era successfully, Gen Z must possess adequate capabilities and skills, spanning from crafting business ideas to digital content creation and marketing.

YC Fest, spanning from November 24 to November 26, 2023, featured an entrepreneurship exhibition and talk shows covering various business aspects such as digital content, batik design, beauty products, information technology, and floristry. The pinnacle of the event included the announcement of the winners from different YC Fest competitions, marking a celebration of innovation, creativity, and entrepreneurial prowess among the youth.