Faculty of Business and Communication

Business and Management

The Business Management Study Program offers three concentrations: Digital Marketing, Finance and Business Analytic, Innovative Entrepreneurship. Each of these concentrations supply the necessary knowledge, skills and self-confidence to assist in effective and successful management. Students are also enriched with the International Certification, Entrepreneurship Development Program as well as an International Computer-Based program which enables students to succeed in the constantly changing and highly competitive business environment globally.

Career Prospects

Business Management graduates have the chance to have their own business as an entrepreneur or work at a managerial level in a multinational company, both in the manufacturing and the service sectors, such as BMW, Siemens, DBS, Ernst and Young, Coca Cola, and others. Some other prospective careers include Brand Manager, Customer Relationship Manager, Public Relations Manager, Export/Import Manager, and Finance Manager.

Business Accounting

Discover our Exceptional Qualities & Unique Advantages:

• ADAPTING INDUSTRY-BASED CURRICULUM: providing students with a passport to the profession and a roadmap for future career success in accounting field. The internship will be allocated with high relevance skill as Business Accountant (Hands-on Experience with Real-world Accounting – KAP and Non KAP)
• PROFESSIONAL CERTIFICATIONS AND TECHNOLOGICAL SAVVY (INTEGRATION) – (Audit, Accurate, SAP) are embedded in the curriculum to develop work-place ready skills opening doors to a world of career opportunities upon graduation
• THE PRACTITIONER-TEACHING APPROACH significantly enhances student engagement with the industry, allowing them to gain practical insights and hands-on experience from best-practices
• FINAL PROJECT BASED: is designed to integrate practical application and real-world. This project will analyse and interprete cost data, preparing performance reports, and providing recommendations for improving operational efficiency and cost management within organizations.

Career Prospects

A future career as an accountant is in high demand in various companies. A wide range of professions related to accounting are offered, such as an auditor in the big four accounting firms, a tax specialist, an accountant or controller in multinational companies, a financial analyst in the capital market or the banking industry and a financial consultant.

Digital Communication & Media Arts

The Bachelor of Digital Communication and Media Arts (DCMA) at Swiss German University (SGU), offered an innovative concentration designed to meet the growing demand for skilled professionals in digital communication and creative media. Through a unique Double Degree Program in collaboration with Ming Chuan University (MCU) in Taipei, Taiwan—the first US-accredited university in Asia—students participate in a 2+2 program, spending two years at SGU and two years at MCU under the Journalism and Mass Communication (JMC) program. This setup provides an international perspective and prepares students for global career opportunities in the dynamic communication industry.

Why Choose DCMA at SGU?

The digital revolution has transformed how we communicate and consume media. With Indonesia ranking among the world’s most active digital populations, skilled professionals in digital communication and creative industries are in high demand. SGU’s Digital Communication and Media Arts program prepares students to excel in this dynamic environment by fostering creativity, innovation, and a forward-thinking mindset.

This concentration is ideal for individuals passionate about creating impactful digital content, mastering the integration of communication and technology, and pursuing careers in multimedia production, digital marketing, or media strategy.

Global Strategic Communications

The Global Strategic Communication curriculum focuses on combining the study of media technology, public relations, journalism, strategic communications, and culture with the emphasis on international exposure. SGU prepares students with vast international exposure in language, culture, learning materials, lecturers, internships and two professional competency certifications that is Junior Public Relations from PERHUMAS Public relations certification program (LSP PRI) and Digital English Journalism Certification from The Jakarta Post Foundation.

Career Prospects

SGU produces graduates who have a high competence in the field of public relations and/or journalism and who are disciplined and ready to become communication specialists in the international working environment.

Hotel & Tourism Management

Get a Bachelor’s Degree in Hotel & Tourism Management with opportunities to study and complete internship programs in Germany, Switzerland, or anywhere in the world. Our double degree program with International Management Institute (IMI) Switzerland enables students to study in the best hospitality environment in the world. IMI Switzerland is acknowledged as one of the leading providers of education in Switzerland that offers a series of hospitality, tourism, culinary, and global business management related programs. With three degrees awarded from SGU, IMI, and IMI’s partner university, students are equipped with high-level qualifications to enter the international hospitality industry.

Career Prospects

SGU’s Hotel & Tourism Management graduates will have career opportunities to work in national and multinational organization within the hospitality industry, such as accommodation, food & beverage, business in travel & tourism, and marketing events. In addition, graduates are also trained with professional business skills to operate within this industry as future supervisors, managers, and owners.

International Culinary Business

In partnership with IMI (International Management Institute) Switzerland, SGU offers a double degree program in International Culinary Business. The program consists of culinary courses taught by experienced SGU lectures in Indonesia and world class European culinary courses in Switzerland. Throughout their study, they will continue to expand their skills and knowledge towards advanced skills. In their final semesters, they will be equipped with entrepreneurial skills to be future owners/operators in the culinary industry.

Career Prospects

The culinary industry is ever growing both nationwide in Indonesia and internationally. Graduates of this program will be equipped with the knowledge and skills needed to succeed in managerial positions within the culinary industry, in addition to potential owners of future culinary establishments. Students can seek opportunities to become chef owners (restaurant, café, bakery, etc.), professional chefs, culinary consultants, food stylists, catering service owners, cruise staff, and many more.